Marketing Mistakes: 10 Things To Never Do With Your Marketing
Marketing mistakes can cost a marketer his job. But as a business owner, the cost can be much greater.
Be smart, don’t do this dumb stuff.
Marketing Mistake #1) SPEND BIG WITHOUT TESTING
The allure of expensive advertising is tempting, but only spend when you have evidence that it will work for you. Remember, successful marketing often arrives after steady measuring and test, improving and testing again. Once you know it works, then throw some cash behind it.
Marketing Mistake #2) FAIL TO MEASURE RESULTS
Imagine your car dashboard. If the display shows true readings, you can make good decisions. Now imagine someone has painted over the display and drawn their own readings, with everything set to perfect. Wow. It's this kind of marketing mistake that will have you running blind for months, never being able to make the crucial adjustments you need to guide you to marketing success.
Marketing Mistake #3) TOO MUCH TIME PERFECTING YOUR BRAND
Remember, no one cares about your brand. They care about what you do, and how it makes them feel.
Marketing Mistake #4) PAYING AN SEO EXPERT TO GET YOU TO #1
Stop focusing on SEO, it’s not a magic bullet, it’s logical. Create real value and the SEO will follow.
Marketing Mistake #5) NOT GETTING PROFESSIONAL HELP
List your strengths - play to them. Get help with everything else.
Marketing Mistake #6) LISTENING TO EVERYONES OPINION
Too many chefs...
Invest time in finding a select few that you trust. Then trust them.
Marketing mistakes that start at the top can be fixed by changing the leadership. But if you are that leadership, diluting the efforts of your talent because you keep listening to everyone, and overriding decisions - who are you going to hold accountable?
Marketing Mistake #7) USING THE WRONG CHANNELS
Assume nothing. Learn where your customers are first before you invest in any channel.
Marketing Mistake #8) BELIEVE MARKETING IS AN EXPENSE
Everyone starts with this in mind. Eventually, you will realize it’s true position and function - an investment. Get over this marketing mistake as fast as possible.
Marketing Mistake #9) YOU CAN’T NAME YOUR CUSTOMERS PAIN
If you don’t know this and how it relates to your business, then how can you genuinely help them?
Marketing Mistake #10) NOT BUILDING MARKETING ASSETS
Start with at least half your energy developing assets. Then use advertising to share them with the world.
Marketing is about attention. What gets the attention of your customer? Figure that out and you'll win customers.
The free guide "Insider Secrets To Avoid Costly Mistakes When Marketing Your Business" will help prepare you for and excellent sales season. 21 pages of tips for small/medium business to help with marketing.
Marketing when done right will provide a constant flow of sales enquiries and leads. If you want that for your business, then it's time to level up.
Your sales are your livelihood - don't rest until you secure a constant stream of leads, a full diary, or a line of customers out the door.
Until next time,
Pat - Your Mini Empire